Without doubt, the technology has made our lives easier. Giant screens and surround sound to your living room left in the mini-theater. When we travel, we can call our cell phones, instead of the nearest telephone booth, which could be miles away. And sometimes we do feel a bit guilty about how easy computers are our lives?

Well, technology also has an advertising and business easier.

Even 20 years ago, companies and their think-tanks would conduct surveys and surveys by mail or by door-to-door to determine the mood of the market. These days, everything you need is a computer, Internet access and web analytics solutions.

You may be wondering: What is web analytics? Simply put, a web analysis system that determines the behavior of visitors to a particular website. The records that are part of the site attracts the greatest interest and the destination trigger people to buy or take measures.

Two major methods are used for the collection of web analytics data. The older, logfile analysis, reads log files, where the Web server keeps a record of its activities.

The newer method is called, page tagging. It uses the JavaScript language on each page to provide information to an external server when a Web browser opens a page.

Both methods are now used in the vernacular, particularly from organizations and agencies to determine to what their target markets.

Web server always record their transactions in a log file. A program can read these log files to determine how popular a particular website is.

In the early 1990s, the site statistics tend to be the determination of the number of client requests made to the server. That was a reliable method, because each site usually only a single HTML file.

But with the introduction of images in HTML and web sites, which was several HTML files containing method less reliable.

Two methods were used in the mid-1990s, to more precisely determine the volume of human traffic on certain web servers. One method involved include page views and visits.

A page refers to an application made to the Web server for a page, rather than a graphic.

A visit or meeting is a series of questions identified by a client that expired after a certain time - about 30 minutes - of inactivity.

Nevertheless, while seen the page views and visits often still used, they are already considered less demanding than more up-to-date methods.

Editor Tips

You can use the navigation report, to follow the steps on your users transition from first to last. For a quick visual of your sales funnel, you configure a funnel report. Here you can quickly see which steps in this process are the ones where users bail out.

If your processes accordingly, the exact number is not so important. You are where you are today. You want to improve on them. The key to success is to focus on the development over time, not to single figures.

OK, so it’s a little hard to see reasons for the resolution, but the data is requested, we broke into several columns, neatly separated by cities. Want to cities, changing states, only takes a few seconds to do. The process allows you to quickly tune the analysis of the data on your needs.